Brane
Brane is a platform that integrates investment opportunities into daily spending, allowing users to build wealth seamlessly. My role was to design an intuitive and engaging experience that drives adoption while ensuring transparency and trust.
CLIENT
Brane
CLIENT
Brane
CLIENT
Brane
Role
UX Designer
Role
UX Designer
Role
UX Designer
Introduction
Introduction
Introduction
Brane is a platform that integrates investment opportunities into daily spending, allowing users to build wealth seamlessly.
Brane is a platform that integrates investment opportunities into daily spending, allowing users to build wealth seamlessly.
Brane is a platform that integrates investment opportunities into daily spending, allowing users to build wealth seamlessly.
Context
Context
Context
Many individuals want to invest but find traditional methods intimidating, complex, or time-consuming. Brane eliminates these barriers by transforming everyday spending into investment opportunities, allowing users to passively grow their wealth.
Many individuals want to invest but find traditional methods intimidating, complex, or time-consuming. Brane eliminates these barriers by transforming everyday spending into investment opportunities, allowing users to passively grow their wealth.
Many individuals want to invest but find traditional methods intimidating, complex, or time-consuming. Brane eliminates these barriers by transforming everyday spending into investment opportunities, allowing users to passively grow their wealth.
Problem
Problem
Problem
Despite growing interest in investment, users often face challenges such as:
Lack of financial knowledge.
Inconvenience of manual investing.
Fear of investment risks.
Limited transparency and control.
Brane simplifies investing by making it as effortless as spending money.
Despite growing interest in investment, users often face challenges such as:
Lack of financial knowledge.
Inconvenience of manual investing.
Fear of investment risks.
Limited transparency and control.
Brane simplifies investing by making it as effortless as spending money.
Despite growing interest in investment, users often face challenges such as:
Lack of financial knowledge.
Inconvenience of manual investing.
Fear of investment risks.
Limited transparency and control.
Brane simplifies investing by making it as effortless as spending money.
Solution
Solution
Solution
Brane offers an automated investment experience that integrates with everyday transactions, leveraging automation, transparency, and ease of use.
Key Features:
Automated Investing: Users invest effortlessly with each transaction.
Seamless Onboarding: A guided process to educate and onboard new users.
Intuitive Dashboard: Real-time tracking of investments with clear visual insights.
Secure Transactions: A robust wallet ensuring trust and ease of use.
Optimized User Experience: Designed for engagement and retention.
Brane offers an automated investment experience that integrates with everyday transactions, leveraging automation, transparency, and ease of use.
Key Features:
Automated Investing: Users invest effortlessly with each transaction.
Seamless Onboarding: A guided process to educate and onboard new users.
Intuitive Dashboard: Real-time tracking of investments with clear visual insights.
Secure Transactions: A robust wallet ensuring trust and ease of use.
Optimized User Experience: Designed for engagement and retention.
Brane offers an automated investment experience that integrates with everyday transactions, leveraging automation, transparency, and ease of use.
Key Features:
Automated Investing: Users invest effortlessly with each transaction.
Seamless Onboarding: A guided process to educate and onboard new users.
Intuitive Dashboard: Real-time tracking of investments with clear visual insights.
Secure Transactions: A robust wallet ensuring trust and ease of use.
Optimized User Experience: Designed for engagement and retention.
Research & Key Findings
Research & Key Findings
Research & Key Findings
To build a user-centric product, we conducted in-depth research.
Insights:
72% found traditional investment platforms confusing.
65% were interested in automated investing.
80% preferred mobile-based solutions for convenience.
50% expressed concerns about hidden fees.
User Quotes:
"I want to invest, but I don’t know where to start. It feels overwhelming."
"If investing was as simple as spending money, I would definitely do it."
"I’m afraid of hidden fees and losing my hard-earned money."
To build a user-centric product, we conducted in-depth research.
Insights:
72% found traditional investment platforms confusing.
65% were interested in automated investing.
80% preferred mobile-based solutions for convenience.
50% expressed concerns about hidden fees.
User Quotes:
"I want to invest, but I don’t know where to start. It feels overwhelming."
"If investing was as simple as spending money, I would definitely do it."
"I’m afraid of hidden fees and losing my hard-earned money."
To build a user-centric product, we conducted in-depth research.
Insights:
72% found traditional investment platforms confusing.
65% were interested in automated investing.
80% preferred mobile-based solutions for convenience.
50% expressed concerns about hidden fees.
User Quotes:
"I want to invest, but I don’t know where to start. It feels overwhelming."
"If investing was as simple as spending money, I would definitely do it."
"I’m afraid of hidden fees and losing my hard-earned money."
UI Design
UI Design
UI Design
The final design focused on:
Minimalistic and intuitive interface for a seamless experience.
Clear financial tracking dashboard with easy-to-read graphs.
Secure and transparent transactions within the Brane Wallet.
Engaging micro-interactions to enhance user confidence.
The final design focused on:
Minimalistic and intuitive interface for a seamless experience.
Clear financial tracking dashboard with easy-to-read graphs.
Secure and transparent transactions within the Brane Wallet.
Engaging micro-interactions to enhance user confidence.
The final design focused on:
Minimalistic and intuitive interface for a seamless experience.
Clear financial tracking dashboard with easy-to-read graphs.
Secure and transparent transactions within the Brane Wallet.
Engaging micro-interactions to enhance user confidence.
Design Impact
Design Impact
Design Impact
40% increase in sign-ups post-redesign.
60% of users actively check their investment dashboard.
Users saved an average of $250/month through automated investing.
85% of users reported that Brane made investing easier for them.
40% increase in sign-ups post-redesign.
60% of users actively check their investment dashboard.
Users saved an average of $250/month through automated investing.
85% of users reported that Brane made investing easier for them.
40% increase in sign-ups post-redesign.
60% of users actively check their investment dashboard.
Users saved an average of $250/month through automated investing.
85% of users reported that Brane made investing easier for them.
Conclusion
Conclusion
Conclusion
Brane successfully integrates investing into daily spending habits, making wealth-building effortless. By leveraging research-driven design, we created an intuitive experience that drives adoption and engagement. Looking ahead, we plan to introduce personalized investment recommendations and enhanced financial literacy features to further improve retention.
Brane successfully integrates investing into daily spending habits, making wealth-building effortless. By leveraging research-driven design, we created an intuitive experience that drives adoption and engagement. Looking ahead, we plan to introduce personalized investment recommendations and enhanced financial literacy features to further improve retention.
Brane successfully integrates investing into daily spending habits, making wealth-building effortless. By leveraging research-driven design, we created an intuitive experience that drives adoption and engagement. Looking ahead, we plan to introduce personalized investment recommendations and enhanced financial literacy features to further improve retention.
