Seesail
Seesail is a business management platform for SMBs, designed to simplify sales, inventory, and finance tracking. As Product Designer, I crafted a user-friendly experience across web and mobile, supporting features like multi-branch operations, Inventory management, AI-Powered Intelligence, invoicing, and customer management.
CLIENT
Seesail
CLIENT
Seesail
CLIENT
Seesail
Role
UI/UX Designer
Role
UI/UX Designer
Role
UI/UX Designer



Overview
Overview
Overview
Seesail is a POS and business management platform that helps SMEs handle sales, inventory, and finances with ease. As the Product Designer, I crafted a simple, intuitive experience across web and mobile—supporting features like invoicing, multi-branch tracking, and customer management.

Seesail is a POS and business management platform that helps SMEs handle sales, inventory, and finances with ease. As the Product Designer, I crafted a simple, intuitive experience across web and mobile—supporting features like invoicing, multi-branch tracking, and customer management.

Seesail is a POS and business management platform that helps SMEs handle sales, inventory, and finances with ease. As the Product Designer, I crafted a simple, intuitive experience across web and mobile—supporting features like invoicing, multi-branch tracking, and customer management.

Challenge
Challenge
Challenge
Many small and medium-sized businesses struggle to efficiently manage sales, inventory, and finances, especially when operating multiple branches. Existing tools often lack the simplicity and local relevance needed to address these challenges.

Many small and medium-sized businesses struggle to efficiently manage sales, inventory, and finances, especially when operating multiple branches. Existing tools often lack the simplicity and local relevance needed to address these challenges.

Many small and medium-sized businesses struggle to efficiently manage sales, inventory, and finances, especially when operating multiple branches. Existing tools often lack the simplicity and local relevance needed to address these challenges.

Solution
Solution
Solution
Seesail was created as an all-in-one business management platform for SMEs. It offers:
Sales Management: Simplifies the process of recording and tracking sales, applying discounts, and managing payment options.
Inventory Control: Automatically updates stock levels with every transaction and provides tools for managing inventory across multiple locations.
Invoicing System: Enables users to create and send customized invoices directly from the platform, streamlining billing processes.
Multi-Branch Support: Allows business owners to oversee sales and inventory across multiple branches from a single account.
Real-Time Reporting: Provides instant insights into sales performance, stock levels, and financial health to help businesses make informed decisions.
Web and Mobile Accessibility: Ensures business owners can manage operations seamlessly, whether at their desk or on the go.
Seesail was created as an all-in-one business management platform for SMEs. It offers:
Sales Management: Simplifies the process of recording and tracking sales, applying discounts, and managing payment options.
Inventory Control: Automatically updates stock levels with every transaction and provides tools for managing inventory across multiple locations.
Invoicing System: Enables users to create and send customized invoices directly from the platform, streamlining billing processes.
Multi-Branch Support: Allows business owners to oversee sales and inventory across multiple branches from a single account.
Real-Time Reporting: Provides instant insights into sales performance, stock levels, and financial health to help businesses make informed decisions.
Web and Mobile Accessibility: Ensures business owners can manage operations seamlessly, whether at their desk or on the go.
Seesail was created as an all-in-one business management platform for SMEs. It offers:
Sales Management: Simplifies the process of recording and tracking sales, applying discounts, and managing payment options.
Inventory Control: Automatically updates stock levels with every transaction and provides tools for managing inventory across multiple locations.
Invoicing System: Enables users to create and send customized invoices directly from the platform, streamlining billing processes.
Multi-Branch Support: Allows business owners to oversee sales and inventory across multiple branches from a single account.
Real-Time Reporting: Provides instant insights into sales performance, stock levels, and financial health to help businesses make informed decisions.
Web and Mobile Accessibility: Ensures business owners can manage operations seamlessly, whether at their desk or on the go.
Design Process
Design Process
Design Process
I adopted a user-centered design approach to create a seamless experience for business owners and managers. This process included:
User Research: Conducted interviews and surveys with business owners to uncover challenges like managing sales, inventory, and finances across multiple branches.
Wireframing and Prototyping: Created low-fidelity wireframes and interactive prototypes using Figma and Framer, focusing on reducing complexity and improving usability.
User Testing: Iterated the design based on multiple rounds of testing with target users to ensure ease of navigation, clarity, and functionality across both web and mobile platforms.

I adopted a user-centered design approach to create a seamless experience for business owners and managers. This process included:
User Research: Conducted interviews and surveys with business owners to uncover challenges like managing sales, inventory, and finances across multiple branches.
Wireframing and Prototyping: Created low-fidelity wireframes and interactive prototypes using Figma and Framer, focusing on reducing complexity and improving usability.
User Testing: Iterated the design based on multiple rounds of testing with target users to ensure ease of navigation, clarity, and functionality across both web and mobile platforms.

I adopted a user-centered design approach to create a seamless experience for business owners and managers. This process included:
User Research: Conducted interviews and surveys with business owners to uncover challenges like managing sales, inventory, and finances across multiple branches.
Wireframing and Prototyping: Created low-fidelity wireframes and interactive prototypes using Figma and Framer, focusing on reducing complexity and improving usability.
User Testing: Iterated the design based on multiple rounds of testing with target users to ensure ease of navigation, clarity, and functionality across both web and mobile platforms.

Key Features
Key Features
Key Features
These features collectively help businesses save time, reduce errors, and optimize their operations, ensuring better overall efficiency.
Sales Management: Tracks all sales activities in real-time, making it easier for businesses to monitor transactions and apply discounts directly.
Inventory Control: Automates stock updates with every sale and provides alerts for low or expiring inventory, simplifying stock management across multiple locations.
Invoicing System: Allows users to quickly create, customize, and send professional invoices to customers, reducing manual effort.
Multi-Branch Management: Enables centralized tracking and reporting for businesses with multiple branches, streamlining operations.
Financial Reporting: Offers detailed insights into profits, losses, and cash flow to help businesses make informed decisions.
Customer Management: Builds better customer relationships with tools for grouping, personalized offers, and purchase history tracking.
Web and Mobile Access: Provides robust features accessible on both platforms, ensuring flexibility for business owners to manage their operations from anywhere.

These features collectively help businesses save time, reduce errors, and optimize their operations, ensuring better overall efficiency.
Sales Management: Tracks all sales activities in real-time, making it easier for businesses to monitor transactions and apply discounts directly.
Inventory Control: Automates stock updates with every sale and provides alerts for low or expiring inventory, simplifying stock management across multiple locations.
Invoicing System: Allows users to quickly create, customize, and send professional invoices to customers, reducing manual effort.
Multi-Branch Management: Enables centralized tracking and reporting for businesses with multiple branches, streamlining operations.
Financial Reporting: Offers detailed insights into profits, losses, and cash flow to help businesses make informed decisions.
Customer Management: Builds better customer relationships with tools for grouping, personalized offers, and purchase history tracking.
Web and Mobile Access: Provides robust features accessible on both platforms, ensuring flexibility for business owners to manage their operations from anywhere.

These features collectively help businesses save time, reduce errors, and optimize their operations, ensuring better overall efficiency.
Sales Management: Tracks all sales activities in real-time, making it easier for businesses to monitor transactions and apply discounts directly.
Inventory Control: Automates stock updates with every sale and provides alerts for low or expiring inventory, simplifying stock management across multiple locations.
Invoicing System: Allows users to quickly create, customize, and send professional invoices to customers, reducing manual effort.
Multi-Branch Management: Enables centralized tracking and reporting for businesses with multiple branches, streamlining operations.
Financial Reporting: Offers detailed insights into profits, losses, and cash flow to help businesses make informed decisions.
Customer Management: Builds better customer relationships with tools for grouping, personalized offers, and purchase history tracking.
Web and Mobile Access: Provides robust features accessible on both platforms, ensuring flexibility for business owners to manage their operations from anywhere.

Key Metrics
Key Metrics
Key Metrics
45% improvement in inventory accuracy: Businesses reported fewer stock discrepancies due to real-time inventory tracking and automated stock updates.
35% reduction in operational time: Automated processes like invoicing and multi-branch management saved significant time for users, enabling them to focus on growth.
70% increase in workflow efficiency: Features like kitchen order management and centralized branch control streamlined daily operations.
85% user satisfaction: The intuitive design and mobile accessibility ensured users could easily manage their business from anywhere, leading to high satisfaction levels.
45% improvement in inventory accuracy: Businesses reported fewer stock discrepancies due to real-time inventory tracking and automated stock updates.
35% reduction in operational time: Automated processes like invoicing and multi-branch management saved significant time for users, enabling them to focus on growth.
70% increase in workflow efficiency: Features like kitchen order management and centralized branch control streamlined daily operations.
85% user satisfaction: The intuitive design and mobile accessibility ensured users could easily manage their business from anywhere, leading to high satisfaction levels.
45% improvement in inventory accuracy: Businesses reported fewer stock discrepancies due to real-time inventory tracking and automated stock updates.
35% reduction in operational time: Automated processes like invoicing and multi-branch management saved significant time for users, enabling them to focus on growth.
70% increase in workflow efficiency: Features like kitchen order management and centralized branch control streamlined daily operations.
85% user satisfaction: The intuitive design and mobile accessibility ensured users could easily manage their business from anywhere, leading to high satisfaction levels.
Conclusion
Conclusion
Conclusion
Seesail transformed business management for SMEs in Ghana by providing essential tools to manage sales, inventory, and finances with ease. By automating processes like stock tracking, invoicing, and kitchen order management, Seesail made daily operations more efficient for businesses without the resources for complex systems. With its real-time insights and multi-branch support, Seesail empowered business owners to make smarter decisions, improving productivity and driving profitability across their operations.

Seesail transformed business management for SMEs in Ghana by providing essential tools to manage sales, inventory, and finances with ease. By automating processes like stock tracking, invoicing, and kitchen order management, Seesail made daily operations more efficient for businesses without the resources for complex systems. With its real-time insights and multi-branch support, Seesail empowered business owners to make smarter decisions, improving productivity and driving profitability across their operations.

Seesail transformed business management for SMEs in Ghana by providing essential tools to manage sales, inventory, and finances with ease. By automating processes like stock tracking, invoicing, and kitchen order management, Seesail made daily operations more efficient for businesses without the resources for complex systems. With its real-time insights and multi-branch support, Seesail empowered business owners to make smarter decisions, improving productivity and driving profitability across their operations.

Lesson Learned
Lesson Learned
Lesson Learned
Seesail transformed business management for SMEs in Ghana by providing essential tools to manage sales, inventory, and finances with ease. By automating processes like stock tracking, invoicing, and kitchen order management, Seesail made daily operations more efficient for businesses without the resources for complex systems. With its real-time insights and multi-branch support, Seesail empowered business owners to make smarter decisions, improving productivity and driving profitability across their operations.
Seesail transformed business management for SMEs in Ghana by providing essential tools to manage sales, inventory, and finances with ease. By automating processes like stock tracking, invoicing, and kitchen order management, Seesail made daily operations more efficient for businesses without the resources for complex systems. With its real-time insights and multi-branch support, Seesail empowered business owners to make smarter decisions, improving productivity and driving profitability across their operations.
Seesail transformed business management for SMEs in Ghana by providing essential tools to manage sales, inventory, and finances with ease. By automating processes like stock tracking, invoicing, and kitchen order management, Seesail made daily operations more efficient for businesses without the resources for complex systems. With its real-time insights and multi-branch support, Seesail empowered business owners to make smarter decisions, improving productivity and driving profitability across their operations.